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About
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Hiebert Photography & Professional Imaging works to make
you and your business look good. The bottom line is the satisfaction
of your visual content needs.
Pricing
Pricing is based on the specific factors and needs for each project to provide the production and licensing that fits your unique needs. In general terms, pricing is arrived at through a consideration of:
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The Creative Fee for a given project;
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License for use based on scope, placement, duration, and exclusivity; and
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Project-specific expenses that can include travel expenses, props, make-up, materials, location fees, assistants, secondary photographers, processing, delivery charges, storage media, film (when applicable), rental equipment, etc.
My standard assignment agreement is available here for download and review, and I'm happy to talk with you about your project and your needs:
Hiebert Photography Assignment Agreement
http://www.hiebertphotography.com/docs_NEW/HiebertPhotoAgreement.pdf
A simplified portrait agreement is available at the following URL:
Portrait Photography Assignment Agreement
http://www.hiebertphotography.com/docs_NEW/HiebertPortraitAgreement.pdf
Things to keep in mind
Photography is an investment. It may be the centerpiece of an advertising campaign, it may be an illustration for a magazine article, or it may be art for the walls of your home. Regardless, it's a matter of creating something significant and it can have a significant cost.
Whether creating digital photographs or analogue photographs, if you want quality, then you are paying for the expertise, creative vision, and experience of the person you hire to shoot your project.
For each hour spent on location creating a photograph you can estimate that at least 1.5 times that amount of time has gone into pre-production and generally 2 times the production time for post-production.
Given that most photographers are self-employed, you can count on about 1/3 of the total amount on the bill for the services to make your photograph will go to taxes.
Good photographers use the equipment that is right for the job and that will deliver the results that are necessary for the assignment. That doesn't come cheap and won't be found at WalMart. A small and conservative camera rig represents an $8K to $10K investment that will likely need to be replaced within two years. A high-end medium format system may be in the range of $50K to $100K depending on the lenses and peripheral equipment necessary to work with such systems.
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